Relations with Stakeholders Through Corporate Social Responsability: a report of the 95 Biggest Portuguese Companies

International Conference on Sociable e-xperience, Barcelona, 3-4 September 2012

RELATIONS WITH STAKEHOLDERS THROUGH BUSINESS SOCIAL

RESPONSABILITY: A STUDY FROM THE 100 BIGGEST PORTUGUESE

COMPANIES

Sofia Gaio1, Bruno Graça2 and Filipa Oliveira3

one particular University Fernando Pessoa, [email protected] edu. rehabilitation

2 School Fernando Pessoa, [email protected] pt

3 University or college Fernando Pessoa, filipa. [email protected] com

SUMMARY

Organizations have already been progressively developing more and more the social responsibility in their administration practices.

With this paper all of us will try to show the changes that contain occurred around the 100 biggest companies in Portugal, between 2007 and 2011, analysing their functionality in what things to the Company Social Responsibility (CSR).

This research was conducted, following a guidelines of the Global Report Initiative (GRI), which let us to identify the overall performance in terms of answers given to numerous aspects just like environment, work practices, human being rights, world and item liability. It is vital to understand that nowadays, more than ever before, the firms are looking a growing number of deeply towards the questions related to CSR, as possible used being a mean to determine themselves like a key gamer on the community they're in. The first study produced in 2007 offers achieved a few interesting items regarding the kind of reports that each sector will. It was conceivable to verify that the sector of industrial goods distribution was the one that most reported regarding society and environmental performance, the constructions and community works sector, in terms of labour practices and human privileges, and at previous, but not least, the transport sector, in terms of reporting merchandise liability. While the world advances every day, and so the concerns regarding this topic as well change. The companies need, and really should, to change their very own politics, and the areas in which they should commit their work with CSR.

In this daily news we will be examining the differences between what the businesses were doing in 3 years ago, and what they have done this summer. This aims to seek if they have been progressively updating their role on this subject, what they have been doing, and what they can easily do subsequent. Key Words: Corporate and business Social Responsibility. Global Report Initiative. Durability. 1 . LAUNCH

The concept of Company Social Responsibility has been attaining notability within the previous couple of years.

Nowadays our company is seeing a lot more companies planning to this subject matter even more tightly, what is seen by the growing number of firms that are planning to implement, techniques of Interpersonal Responsibility on the activities.

The businesses should be aware that, to be well-succeeded, they can't aim profit his or her only goal. To achieve a well-succeeded activity, they should likewise take into consideration the investment in social responsibility practices.

one particular

Being this an actual and important matter, we chose to analyse the performance regarding CSR with the 100 biggest Portuguese businesses, analysing a lot more deeply those who follow the recommendations of the GRI.

The GRI guidelines offers us functionality indicators, which in turn incorporate aspects such as environmental issues, job labour procedures, human rights, society and product the liability. The research problem that the study attempts to give respond to is: п‚·

Which is the performance with the 100 biggest Portuguese corporations, concerning with reports of their social responsibility practices?

Because a subject thus immense, we all decided to establish the following procedural goals, in order to define and direct each of our analysis:

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п‚·

п‚·

п‚·

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Analyse the dimensions that constitute CSR;

Analyse the dimensions in the universe with the 100 biggest Portuguese businesses Interpret their particular performance and results;

Check the percentage of answers provided by the companies for the different efficiency indicators that GRI stands for;

Analyse the percentage of answers given to the various performance indications that GRI...

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