Chapter 11 · Content Examination: Understanding Textual content and Image Additional Solutions

Chapter 10 · Articles Analysis: Understanding Text and Image Extra Resources

Cromwell, A. A. (2006). A year in the your life of the African-American male in advertising. Diary of Advertising, 35(1), 83–104

A contemporary example of content examination of advertising.

Bales, L. (1950). Conversation process analysis: A method pertaining to the study of tiny groups. Studying, MA: Addison-Wesley. An introduction to group procedures and tasks.

Berelson, M. (1952). Articles analysis in communication study. New York: Free Press.

A pioneering text message on content material analysis.

Chandler, D. (2002). Semiotics: The basics. London: Routledge.

An overview of semiotics. Shows how vocabulary and signs cannot be viewed as neutral companies of which means.

Cooks, L., Orbe, M. P., & Bruess, C. S. (1993). The mythic theme in popular traditions: A semiotic analysis of Pretty Girl. Women's Studies in Connection, 16(2), 86–104.

Uses semiotic analysis of codes within the " fairy tale” narrative structure from the film Quite Woman to understand how sexual stereotypes function.

Floch, M. (2001). Semiotics, marketing and communication. Beneath the symptoms, the strategies. New York: Palgrave Macmillan.

A summary of semiotic theory as well as application using specific good examples from advertising and marketing.

Harrison, C. (2003). Visible social semiotics: Understanding how continue to images make meaning. Technological Communication, 50(1), 46–60.

A paper, illustrated with cases, on studying imagery in documents and web sites. Talks about the relationship of words and text as well as how to choose photos to enhance text.

Hirokawa, A. Y. (1988). Group interaction research: Concerns for the use of interaction analysis. In C. H. Tardy (Ed. ), A handbook for the study of individual communication. Strategies and devices for observing, measuring, and assessing conversation processes (pp. 229-246). Norwood, NJ: Ablex.

Shows techniques for coding manners in organizations.

Holsanova, M., Holmquist, K. & Rahm, H. (2006). Entry points and reading paths on paper spreads: evaluating a semiotic analysis with eye-tracking measurements. Visual Connection, 5(1), 65–93.

An interesting mixture of semiotic examination of newspapers with the eye-movement scans of newspaper viewers.

Holsti, G. R. (1969). Content examination for the social savoir and humanities. Reading, MOTHER: Addison-Wesley.

A great introductory textual content on articles analysis.

Jakobson, R. (1960). Linguistics and poetics. In T. A. Sebeok (Ed. ), Style in Terminology, (pp. 350–377). Cambridge: MIT Press.

Krippendorf, K. (1980). Content evaluation: An introduction to its strategy. Beverly Hills, CA: Sage.

Lakoff, G., & Meeks, M. (1980). Metaphors all of us live by simply. Chicago: University or college of Chi town Press.

Covers metaphor as well as its role inside our lives. Exactly why is " up” good, " down” awful, for example?

Maslow, A. L. (1962). Toward a mindset of being. New york city: Van Nostrand.

McCracken, G. (1986). Tradition and consumption. A theoretical account with the structure and movement of the cultural which means of buyer goods. Journal of Buyer Research, 13 (June), 71–84.

Shows just how advertisers " attach” that means to client goods.

Ostman, J. (2004). The postcard as media. Text, 24(3), 423–442.

A linguistic and semiotic examination of postcards as carriers of ethnical values.

Pagel, S. & Westerfelhaus, L. (2005). Planning managerial studying references regarding popular administration theory ebooks. A semiotic analysis. Record of Business Communication 42(4), 420-448.

Uses semiotic examination to find out how business people actually read well-liked business theory books.

Richards, K, & Seedhouse, G. (2005). Applying conversation research. New York: Palgrave Macmillan. See in particular the chapter upon conversation analysis as a research methodology.

Warlamount, H. G. (1998). Realistic look in publication advertising: Meaning, prevalence and intention. Log of Current Issues and Research in Advertising, 20(2), 19–29....

Sources: Cited in Assignments and Discussions

Shalit, R. (1999). The return of the concealed persuaders. Salon. com. Retrieved from http://www.salon.com/media/col/shal/1999/09/27/persuaders/, July 18, 2007.

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