Research Proposal for Candy Crush

Proposal of market research plan for " Sweets Crush”

A) Background Information

1 . Product Launch

" Candy Crush” is a popular smart phone application release by Ruler. com about 15th Nov. It was first an application launch on cultural platform, Facebook . com. It is a challenge game which requires you create series or content with 3 candies of the identical color to eliminate them. Getting rid of 4-5 same color candies at the same time can create particular candies with different functions. Incorporate the special sweets to develop spectacular effects that smash even more sweets. Players will probably be given a number of puzzling targets as they work their approach through the levels available at kick off, slowly thinking about their subsequent move and exactly how it's going to impact their total goals.

2 . Company – King. com

California king. com can be described as leader and pioneer for making games to get players all over the world since the year 2003. The 1st portfolio of games premiered with the identity Midasplayer. com. The portfolio focused on competition style skill games played on the web and by 2005, US$3 million in prizes have been won around 15 mil game players. To transform in to King. com, the company is continuing to grow the gaming network further than the web onto Facebook, interpersonal, mobile, Google+ and the HTML5 platform. However , all the games King. com offer is free of charge. It is hard for them to produce profit since research and development needs a lot of capital. Their profits is come from the companies which usually want to set advertisement prove applications. The smartphone application industry is growing very fast yesteryear 5 years, most of the people depend on their smartphone's applications to kill time while traveling on travel, idle occasions or even at the job or institution. Therefore , a well-designed, interesting, interactive app can easily be well-known. Also, an excellent application's assessment is easily spread by person to person with the help of social network, such as Facebook and Vimeo. As California king. com is...

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