Swot Evaluation

 Swot Analysis Essay

SWOT ANALYSIS (BREADTALK)

Strength

* Popular brand with strong brand equity

-The BreadTalk brand has developed to become probably the most recognisable local brands in Singapore. In 2002, the group gained the " Singapore Guaranteeing Brand Award 2002” granted by ASME and SPH and was also voted Singapore's Many Popular Brand in a joint poll by ASME and SPH. * Strategic retail locations, capturing strong marketplace interest and creating brand awareness -The group's outlets can be found in accessible locations with high people traffic flow. This kind of pulls in customers as they walk simply by. Many of the outlets are located around public transfer systems just like bus terminals, Mass Speedy Transit areas and Light Train Transport areas. Some stores are also located near popular departmental stores and grocery stores. * Knowledgeable management

-Mr. George Quek, the managing director, has been in the F& B (Food & Beverage) business for more than 20 years. He can supported by a team of senior managers with more than seven years of experience on average inside the F& M or selling industries.

Disadvantages

2. Intense competition

-The F& N industry in Singapore is highly competitive and fragmented with low barriers to admittance. With many bakeries reinventing all their existing products and expanding, it gets more and more difficult to contend for choice locations and market share. * Low barriers to access in the F& B sector

-BreadTalk operates in the highly competitive F& B sector which has near to no boundaries to access. Some of the competitors will be established players in the bakery and sweetmeat industries and may have better financial and marketing methods. The entrance of new competition into the same F& B segments or into the instant areas surrounding the group's retail outlets may influence its profits.

Opportunities

5. Increasing popularity of bread goods in Asia

-BreadTalk has a string of 37 retail outlets island-wide in Singapore, with...

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